Today’s visitors expect a personalized experience. When coming to new places, visitors are increasingly seeking out what is unique and tailored, be it a longer vacation or a daytrip. One of the reasons is that we live in an attention economy ­– a society in which we are constantly navigating an abundance of impressions and information. Naturally, our attention is limited and we use it to filter what is important. To stand out it is therefore essential to offer a tailored approach to visitors, displaying high quality, enthusiasm and a technological know-how.

Personalization – What is it and how to do it?

Most people don’t want to waste time running around hunting out tourist attractions or restaurants when they come to a […]