storytelling Archives

28 11, 2019

We crossed the Atlantic to visit Attraction Experts at Expo IAAPA

Tags: attention economy, IAAPA, storytelling, tourism, trends|

Keeping up to speed with new trends and insights is both important and fun! This autumn OnSpotStory crossed the Atlantic to visit the biggest event for the attractions industry: IAPPA Expo in Orlando.

IAAPA is the leading global conference and fair for attractions, giving its visitors the possibility to meet industry leading suppliers and producers all under the same roof. We got plenty of inspiration at IAAPA and had the opportunity to discover exciting future trends that can be useful both creatively and for content work ahead of us.

Impressive Storytelling Using Modern Neuroscience at The Spy Museum

The overall focus of the fair was how to deliver groundbreaking content and entertainment that meet the demands of customer today […]

12 06, 2019

Marvelous Sunne Launches New Guide App

Tags: app, audio guide, event calendar, history, selma lagerlöf, stories, storytelling, sunne, tourism|

Sunne, Marvelous Sunne, is located right in the middle of Värmland, a landscape full of contrasts. Culture and the tradition of storytelling are strong in Sunne. This is where the author and Nobel laureate Selma Lagerlöf lived and worked, and her legacy remains strong.

The new OnSpotStory app ‘Sagolika Sunne’ (Marvelous Sunne) offers several tours, packed with inspiring stories. Get to know Selma Lagerlöf’s Sunne, find your way to some of Sunne’s gems and experience Mårbacka estate, the country house where Selma Lagerlöf lived for much of her life.

–We are investing in a guide app so that visitors can find ‘the marvelous’. We are making history accessible through every smartphone, where visitors can easily engage in the […]

16 04, 2018

Holistic thinking at Medelhavsmuseet

Tags: app, audio guide, medelhavsmuseet, museum, storytelling, UX, video|

Friday afternoon offered not only sunshine and Cypriote antiquities, but a good meeting with Mathias Bergendahl at Medelhavsmuseet. The museum is in the process of taking their digital and marketing strategy to the next level. They want to offer visitors an experience with a low threshold, where the different information channels – signs, website, audioguide etc. – interact sensibly and seamlessly, from the first image that meets you as you come into the museum.

Having seen an increase of 33% visitors in the last quarter, the museum is doing something right. Mathias puts it down to a new marketing strategy, coordinated together with the program and exhibition departments. Investing in moving image material, making well-produced films about the museums, […]

22 02, 2018