What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.