1. Custom is King

Museums and tourist destinations continue to offer visitors options that tailor the visit to specific needs and desires. From what we see, customisation will continue to be in high demand. The attention economy we find ourselves in makes us increasingly choosy and our expectations on any experience continue to grow ever higher.

When entering a museum or tourist destination, visitors may encounter certain annoyances such as long queues, being short on time, a mobile phone running out of battery, needing the toilet, not knowing where to start etc. These situations can be overwhelming and digital tools have a clear role in providing assistance, for example via an app in your phone or an audio guide device handed to […]